A good rule of thumb for small businesses with revenues less than $5 million a year, is to allocate 7-8% of their revenues to marketing. Then, split that budget between 1) brand development costs (this includes the funnels throughout you’ll use to promote your brand like your website, blogs, marketing collateral, etc.) and 2) the […]

When new companies arise, everyone seems to have the energy and time to invest into marketing strategies and efforts. At some point during the life of a business, however, many businesses may stop being innovative with their marketing and might fall into what we call a “marketing rut.” There are many things that you can […]

The global spread of COVID-19 is affecting every one of us and we understand that this may affect your business in unexpected ways. In order to make the most of being confined to home desktops here are some tips in order to implement the best digital marketing strategies while people are spending more time than […]

Let’s face it, most people don’t really think about attorneys or the intricacies of the law until they get into legal trouble. Unfortunately, this can cause potential clients to ignore legal marketing or deem it unnecessary to their daily lives. In today’s rapidly changing business climate attorneys have to shift their marketing strategies to make […]

Remember endless commutes and long meetings squeezed into a room with your colleagues? Remember rushing to appointments and traveling across the country for a family reunion? The COVID-19 pandemic put a stop to a lot of how we socialize – yet we have learned so much along the way, hopefully for the better. How We’ve […]

Reaching your audience Every business wants to be able to speak to its customers with an authentic voice while generating interest in products and services. Striking the right balance between building a relationship and encouraging engagement with your product or service can take practice, but can be mastered with practice. Know Thy Product Make sure […]

What is Copywriting? Copywriting is the art of writing text – or copy – for marketing purposes. Usually a writer is hired to write blogs, advertisements, articles, or even Tweets and Facebook posts to help sell a brand. Copywriters need to know the nature of their client’s business, and have an understanding of the company’s […]

What you should know Your website user experience can vary depending on whether you view it on a  desktop or mobile device. It is important to be aware of how your webpage looks and is accessed across multiple platforms in order to give your users the best experience no matter how they navigate to your […]

What is a search engine campaign? Search Engine Marketing (SEM) is the practice of marketing a business through paid advertising that appears on search engines results pages, or SERPs. Like a traditional ad campaign, a search engine campaign strategically places ads on related searches. Google Ads is one platform that you can use for an ad campaign, […]

What is an NFT? NFT stands for non-fungible token, meaning it cannot be changed into something else. These certificates ensure your artwork is not able to be copied or stolen, as it secures your assets online by creating a unique digital signature on an asset. An NFT can be bought and sold for real money, […]