The global spread of COVID-19 is affecting every one of us and we understand that this may affect your business in unexpected ways. In order to make the most of being confined to home desktops here are some tips in order to implement the best digital marketing strategies while people are spending more time than usual behind their screens.
Looking ahead: Use this time to REFLECT, CREATE and ORGANIZE for the future.
The goal is simple to maintain a proactive marketing plan for our clients that will not only keep your business and clientele afloat,
but also maintain your digital presence while things aren’t moving as quickly as we would like them to.
We are all adapting and responding in our own way, and at Vess we want to continue to play a role in helping individuals and communities emerge stronger. Many companies are experimenting with new ways to stay productive; so why not take this time to brainstorm, evaluate new strategies, plan for the future, and here are some tips to help you every step of the way.
- Avoid cabin fever. Now that you’re spending a disproportionate amount of time at home, get outside as much aspossible with gardening or walking around the block. Mounting research shows that spending time in nature lowers stress, helps you relax and clears your mind. After work hours, enjoy other areas of your home: watching a good movie, reading a book, or cooking a fun meal. And lead as much of a full social life as possible such as having non- symptomatic friends over for dinner. The new normal is not to limit social devices but to take advantage of them. Use Facetime, Facebook or Skype with friends and family members so you feel connected to the people in your life that you care about.
- Confine your workspace to a specific area in your home so your job doesn’t intrude into the lives of other household members and you can concentrate. Have a space that you designate as your workstation instead of checking emails, voicemails or texting in front of TV or spreading work out on the kitchen table. Make your space a stress-free zone of quiet and solitude where you can concentrate. If you don’t have a separate room, find an area with minimum traffic flow or a corner of a room off from the main area.
- Employ your video communications perhaps more than you normally would, now that you’re more isolated. Make sure you have your company’s telecommuting devices—such as Zoom—hooked up and ready to go so you can stay connected with team members or office mates and you’re available for video calls and teleconferencing. If you start to feel lonely, consider setting up a support group of friends and colleagues who are also working at home by satellite. Make plans to meet on a regular basis and share creative ways you’ve adjusted to the new situation.
- Keep your attitude in check. Above all, be creative and don’t let your confined circumstances dwarf your tranquillity, happiness or productivity. Your greatest power is your perspective. It can victimize you or empower you. When you look for the upside in a downside situation and figure out what you can control and what you can’t, it’s easier to accept whatever is beyond your control. Your best ally is to find the opportunity in the difficulty during an uncontrollable situation instead of the difficulty in the opportunity. Take advantage of this restrictive time to clear clutter out of your basement, pull weeds in the garden or get caught up on fun hobbies you’ve neglected for a while.