small business marketing

Apr 17, 2020
Samantha Vongphanchanh
0
2705

4 Tips For Maintaining Business During COVID-19

The global spread of COVID-19 is affecting every one of us and we understand that this may affect your business in unexpected ways. In order to make the most of being confined to home desktops here are some tips in order to implement the best digital marketing strategies while people are spending more time than […]

Aug 21, 2018
Olya Grynyshyn
0
2487

3 Ways to Help Break Out of Your Marketing Rut

When new companies arise, everyone seems to have the energy and time to invest into marketing strategies and efforts. At some point during the life of a business, however, many businesses may stop being innovative with their marketing and might fall into what we call a “marketing rut.” There are many things that you can […]

Jul 23, 2018
Olya Grynyshyn
0
1971

How much should you spend on marketing? And how do you budget that?

A good rule of thumb for small businesses with revenues less than $5 million a year, is to allocate 7-8% of their revenues to marketing. Then, split that budget between 1) brand development costs (this includes the funnels throughout you’ll use to promote your brand like your website, blogs, marketing collateral, etc.) and 2) the […]