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Tips for Email Marketing

Reaching your audience Every business wants to be able to speak to its customers with an authentic voice while generating interest in products and services. Striking the right balance between building a relationship and encouraging engagement with your product or service can take practice, but can be mastered with practice.   – Know Thy Product […]

What we’ve learned from the Pandemic

Remember endless commutes and long meetings squeezed into a room with your colleagues? Remember rushing to appointments and traveling across the country for a family reunion? The COVID-19 pandemic put a stop to a lot of how we socialize – yet we have learned so much along the way, hopefully for the better.   How […]

Marketing Yourself as an Attorney

Let’s face it, most people don’t really think about attorneys or the intricacies of the law until they get into legal trouble. Unfortunately, this can cause potential clients to ignore legal marketing or deem it unnecessary to their daily lives. In today’s rapidly changing business climate attorneys have to shift their marketing strategies to make […]

4 Tips For Maintaining Business During COVID-19

The global spread of COVID-19 is affecting every one of us and we understand that this may affect your business in unexpected ways. In order to make the most of being confined to home desktops here are some tips in order to implement the best digital marketing strategies while people are spending more time than […]

3 Ways to Help Break Out of Your Marketing Rut

When new companies arise, everyone seems to have the energy and time to invest into marketing strategies and efforts. At some point during the life of a business, however, many businesses may stop being innovative with their marketing and might fall into what we call a “marketing rut.” There are many things that you can […]

How much should you spend on marketing? And how do you budget that?

A good rule of thumb for small businesses with revenues less than $5 million a year, is to allocate 7-8% of their revenues to marketing. Then, split that budget between 1) brand development costs (this includes the funnels throughout you’ll use to promote your brand like your website, blogs, marketing collateral, etc.) and 2) the […]

Why Creating a Brand For Your Company is Important to Its Success

    A good brand is hard to find—but it is absolutely integral to the success of your business. If your brand is well founded and strong then your company will follow suit.   A brand is not just a catchy logo—it is the core of your company. A good brand increases your business’s value, […]

“Not-Working”: How To Network at a Non-Network Event and the Importance of Building Relationships

    When it comes to your working relationships, there is no better way to cultivate and maintain them than the act of networking. As you are probably aware, it is often more about whom you know than what you know. That is to say if you know the right people and use your networking […]

#WhatAreHashtags and why are they so important?

  If you have personal social media pages or if you interact with social media from a business perspective, then you cannot avoid hashtags. They seem to accompany every post and sometimes do not even really make any sense. So, what are hashtags and why should you care? Read on to find out what is […]

Business Partnerships: Why you should find businesses to partner with

Why is it important and beneficial to your business to establish business partnerships? If you strategically align your business with good partners, you are providing your own business with the opportunity to grow, improve and widen your reach—especially if you are a small business with a limited number of contacts. Contacts are incredibly important assets […]