marketing
The Importance of Having a Website
Even if your business has existed for many years without a website, there are many benefits to getting one up and running in today’s economy. A website can help a business grow and thrive, as you can offer services and access to your products whenever it is convenient to your customer. You can also reach […]
Should You Work with Influencers?
What is an Influencer? Influencers have a pulse on current culture, and can help amplify your brand. They tend to have a large following on social media, and may also be famous in a niche market or otherwise have credibility in a specific area. Influencers are tiered, depending on how many followers they have, […]
Tips for Email Marketing
Reaching your audience Every business wants to be able to speak to its customers with an authentic voice while generating interest in products and services. Striking the right balance between building a relationship and encouraging engagement with your product or service can take practice, but can be mastered with practice. – Know Thy Product […]
4 Tips For Maintaining Business During COVID-19
The global spread of COVID-19 is affecting every one of us and we understand that this may affect your business in unexpected ways. In order to make the most of being confined to home desktops here are some tips in order to implement the best digital marketing strategies while people are spending more time than […]
3 Ways to Help Break Out of Your Marketing Rut
When new companies arise, everyone seems to have the energy and time to invest into marketing strategies and efforts. At some point during the life of a business, however, many businesses may stop being innovative with their marketing and might fall into what we call a “marketing rut.” There are many things that you can […]
How much should you spend on marketing? And how do you budget that?
A good rule of thumb for small businesses with revenues less than $5 million a year, is to allocate 7-8% of their revenues to marketing. Then, split that budget between 1) brand development costs (this includes the funnels throughout you’ll use to promote your brand like your website, blogs, marketing collateral, etc.) and 2) the […]
Why Creating a Brand For Your Company is Important to Its Success
A good brand is hard to find—but it is absolutely integral to the success of your business. If your brand is well founded and strong then your company will follow suit. A brand is not just a catchy logo—it is the core of your company. A good brand increases your business’s value, […]
#WhatAreHashtags and why are they so important?
If you have personal social media pages or if you interact with social media from a business perspective, then you cannot avoid hashtags. They seem to accompany every post and sometimes do not even really make any sense. So, what are hashtags and why should you care? Read on to find out what is […]